The best marketing strategies you should use for your new energy drink
Launching a new energy drink into the market requires more than just a great product. It takes a well-planned marketing strategy to capture and retain customers’ attention an
Energy drink statistics and trends in 2023
In recent years, the consumption of energy drinks has grown significantly across the globe. The global energy drink market had a value of $53.01 billion in 2018, and this figure is
Functional drinks are an interesting business
A new generation of functional beverages is hitting the market, offering consumers a wide range of health benefits in addition to quenching their thirst. With the rise of health co
What is a functional drink? Let’s discover it!
Functional beverages have been gaining popularity in recent years, and Infinite Drinks is at the forefront of this trend. Functional beverages are drinks that contain added nutrien
